Port Adelaide has won a swag of new and extended deals, with former major sponsor EnergyAustralia agreeing to stay on as a partner and Ray White and Harley Davidson among other companies joining the club.Read more
GM Holden and Meat and Livestock Australia have each signed on as major sponsors of Sydney's Gay and Lesbian Mardi Gras, putting the 2017 event on track for a record commercial result.Read more
Health insurance brand HIF has committed to its surfing sponsorship platform for another twelve months, renewing ties with all six state surfing organisations.Read more
The AFL's commercial revenue rose to almost $186 million in 2016, a new record for the code, though sponsorship growth slowed due to the alignment of contracts with this year's bumper new broadcast deal.Read more
Global media holding company WPP has moved to ramp up the local presence of Prism, its international sponsorship shop, with former Ensemble executives Justin Ricketts and Scott Barnes appointed to lead the agency.Read more
Tatts wagering brand UBET has linked with the North Queensland Cowboys in its first NRL alliance in a continuation of its wide-reaching sponsorship strategy.Read more
Challenger telco OVO has continued to build out its content partnerships base, expanding its Gymnastics Australia deal and adding a new partnership with the global owner of World Superbikes.Read more
GWS will welcome its third match-ball sponsor in as many seasons, with ASX-listed financial brand Flexigroup taking the key asset as part of its wider multi-year alliance.Read more
Several of the Gold Coast's largest sporting and cultural venues will begin the hunt for naming rights sponsors after the Gold Coast's local council reversed its position on the issue.Read more
The 2018 Gold Coast Commonwealth Games is keeping pace with its ambitious sponsorship targets by adopting a flexible approach to sponsor acquisition and leveraging, says the Games' commercial boss Cam Murray.Read more
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