Cowboys build commercial momentum with BMD renewal
National engineering group BMD has extended its North Queensland Cowboys partnership, retaining its coaching and community assets as part of a multi-year renewal.Read more
More latest news - page 856
Vodafone makes surprise return to sponsorship
Vodafone will become the naming rights sponsor of the Australian Super Rugby competition in the brand's first major deal since announcing a pull-back from sponsorship activity five years ago.Read more
Sponsors salivating as Messi and Neymar set MCG date
Sports marketing agency TLA will cast a wide net for sponsors when the world's two top-ranked football teams, Brazil and Argentina, clash in front of a sell-out crowd at the MCG this June.Read more
Tropfest's western Sydney move pays off
Uber and Westfield are among the brands to link with Tropfest's 25th edition, the first to be held in the western Sydney commercial hub at Parramatta.Read more
Harvey Norman ramps up women's sponsorship platform
Harvey Norman has made its largest commitment to women in sport yet, signing on as the principal partner of leading driver Simona De Silvestro, the first full-season female driver in Supercars history.Read more
Nine to back Surfing Australia with expanded broadcast deal
Surfing Australia partners will receive more broadcast exposure than ever before as part of a new multi-year alliance between the sport's peak body and the Nine Network.Read more
GWS commercial boss departs; X-Blades deal confirmed
Respected Aussie Rules commercial executive David Grenvold has stepped down from his role at the GWS Giants to take the CEO's job at West Adelaide FC.Read more
Youi moves into sponsorship with NRL alliance
Insurance challenger brand Youi has signed its first high-profile sponsorship, replacing AAMI as the official partner of the NRL's referees program on a multi-year deal.Read more
Super Six golf attracts more support as Kumho extends
Four existing PGA of Australia sponsors will expand their current deals to include a presence at the PGA's Super Six tournament, taking support for the new golfing format to almost 20 sponsors.Read more
Data the key in Fitbit's Swimming Australia alliance
Wearable tech giant Fitbit has signed just its second sponsorship with an Australian sporting body, becoming an official partner of Swimming Australia's high performance unit.Read more
