Kelloggs' Special K cereal has signed its first-ever sports sponsorship, with the new AFL Women's league representing an opportunity it "couldn't miss", according to marketing chief Tamara Howe.Read more
Athletics Australia has landed a major coup for its new Nitro Athletics event, with supermarket chain Coles set to lead a field of blue-chip brands in sponsoring the event, Sponsorship News understands.Read more
Yakult has returned as a sponsor of the Super Rugby's Melbourne Rebels after a twelve-month absence in a move that team boss Andrew Cox says is a sign of the club's growing status.Read more
The AFL's Adelaide Crows will cut ties with BLK despite the apparel company's new ownership, opting instead for a partnership with rival brand ISC.Read more
Surfing Victoria has renewed its partnership with specialist sports physiotherapy and conditioning network, Kieser Australia, and signed a new deal with City to Surf Mobile CafRead more
The West Coast Fever has signed a pair of new sponsors in the lead in to the inaugural season of Suncorp Super Netball, including its second major partner.Read more
Youth retailer General Pants Co. has made a triple-play into sponsorship, agreeing deals with two prominent music festivals and Australia's largest skateboarding competition.Read more
AFL side Adelaide has swapped radio partners, signing a long-term partnership with two Southern Cross Austereo stations after its deal with Nova finished.Read more
Maserati has renewed its Sydney Opera House partnership and is targetting a greater focus on content promoting women's achievements and issues.Read more
The newly-established Sunshine Coast Lightning netball team is set to unveil a raft of new partners for its inaugural season, and the franchise has attracted strong early membership uptake.Read more
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