Roar chief bullish after membership and attendance growth
The new chief of the Brisbane Roar says the club's more stable off-field set-up and growing membership and attendance will reverse the A-League club's sponsorship prospects.Read more
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Allara partnership locks away Cowboys kit
The North Queensland Cowboys will enter 2017 with a full book of sponsors, after a lower-tier community partner upgraded to an apparel slot.Read more
New biennial art festival snares big backer
Chinese property developer Aqualand has signed on as the inaugural presenting partner of 'The National', a new arts festival to be staged by three of Sydney's largest cultural bodies.Read more
ASF beefs up partnerships department with new hire
The Australian Sports Foundation has appointed former Sea Eagles sponsorship manager Ryan Holloway to a newly-created executive position, leaving Manly on the hunt for its fourth commercial boss in twelve months.Read more
ANZ taps Gavrilova for ambassador role
Australia's second-ranked women's tennis player, Daria Gavrilova, will join Novak Djokovic as an official ANZ ambassador as part of the bank's Australian Open leveraging strategy.Read more
Golf's car glut continues as Subaru enters fray
Subaru has signed on as an official partner of the PGA of Australia's innovative new World Super 6 tournament, making it the third major car company to concurrently sponsor the peak golf body.Read more
Big Bash apparel sponsor makes AFL play after BLK demise
US-based apparel group Majestic Athletic has made its first foray into the AFL, linking with the Brisbane Lions following the collapse of BLK.Read more
Arts funding program tweaked as new round opens
Creative Partnerships has re-launched and re-branded its matched funding program for independent artists and cultural bodies, now known as MATCH Lab.Read more
Mardi Gras re-signs The Star; brings sales in-house
The Sydney Gay and Lesbian Mardi Gras has brought sponsorship sales in-house to "better manage relationships", despite its sales agency arrangement generating close to $2m in revenue last year, a record for the festival.Read more
European brands add Tour Down Under polish
The Tour Down Under has added a pair of new partners as Australia's most prestigious cycling event gears up for 2017.Read more
