Force to modify principal partner experiment; Clough re-signs
The Western Force will scale back its unique principal partner experiment after three seasons, and instead seeking a sole major sponsor to bolster its financial viability.Read more
More latest news - page 864
Maccas continues AFL expansion with SANFL naming rights
McDonald's has replaced IGA as the naming rights partner of South Australia's premier Aussie Rules competition, which will be rebadged as the 'Maccas League' from 2017.Read more
Midsumma pulls plug on News Corp sponsorship
Midsumma Festival, Melbourne's largest gay and lesbian festival, has severed ties with major partner News Corp after pressure from community advocates.Read more
$1m partnership to support grassroots
The Australian Sports Foundation and major sponsor Spartan have teamed up for what the Foundation says is Australia's largest-ever grassroots equipment giveaway.Read more
Titans "reluctantly" terminate BLK deal; sign Classic Sportswear
Gold Coast chief executive Graham Annesley has pulled the plug on the Titans' apparel deal with the failed BLK, after the company's receivers could not guarantee delivery of the club's 2017 range.Read more
Giants Netball secures Bing Lee as inaugural partner
The new Giants Netball joint venture has landed electrical goods retailer Bing Lee as its first sponsor, as part of a wider deal between the retailer and Netball NSW, while Netball Victoria has also signed a key partnership.Read more
Tigers fans unimpressed by WestConnex alliance
Wests Tigers members and fans have slammed the NRL side for striking a new partnership with the controversial WestConnex roads development, with some threatening to boycott the club over the deal.Read more
North pinpoints sponsor growth as "key challenge"
AFL side North Melbourne says it will explore "innovative ways" to grow its partnerships base after the club's sponsorship revenue fell for the first time in five years this season.Read more
Destination NSW names new event development chief
Seasoned commercial and marketing executive Julie Turpie has been appointed Destination NSW's new head of arts and entertainment events.Read more
Rolex extends F1 naming rights after sponsor revenue drop
Rolex has provided a timely boost for the Australian Grand Prix Corporation, renewing its title rights for the 2017 F1 Grand Prix in Melbourne.Read more
