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Perth Bears target rapid sponsorship growth through community-first model: Roberts
The Perth Bears are taking a partnership-driven approach to building the new NRL club’s commercial program, according to GM of commercial, Katie Roberts.
Read moreMelbourne City, Movember and Scotts Lawn Builder in Grow or Mow collaboration
Melbourne City will promote men’s mental health this weekend through a joint partnership with Movember and the Scotts Lawn Builder brand.
Read moreNewcastle Jets, University of Newcastle in new thrust to education
Newcastle Jets have renewed and expanded their University of Newcastle deal for three years.
Read moreEnzos Cucina takes Italian menu to Macarthur Bulls
The Macarthur Bulls soccer club has added Enzos Cucina to its sponsorship roster for the 2025/26 season.
Read moreRepositioned Greenroom offers brands timelier sponsorship guidance
Greenroom has restructured its operations to focus on working with brands earlier in the sponsorship process.
Read moreGreen light from Austraffic for Professional Footballers Australia extension
Austraffic has renewed with Professional Footballers Australia (PFA) for a fifth consecutive year.
Read moreSponsor search lands Google and YouTube as WNBL Foundation Partners
Google and YouTube have signed on as Foundation Partners of the Women’s National Basketball League (WNBL).
Read moreSteeden exits Wests Tigers apparel deal after five seasons
Steeden has departed the Wests Tigers’ sponsorship roster after five seasons as apparel partner.
Read moreMelbourne Royal boosts sponsor portfolio, targets national shows collaboration
Melbourne Royal expanded its sponsor base and grew its commercial program at this year’s Melbourne Royal Show held from 25 September to 5 October.
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