Cotton On for AFL women’s comp as big clubs finalise apparel deals
As foreshadowed in Sponsorship News in October, Cotton On Group has become the official apparel partner of the NAB AFL Women's Competition.Read more
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Opposition questions Commonwealth Games funding
The Queensland Liberal National opposition claims the state's taxpayers will have to meet a shortfall of up to $15 million unless more sponsorships deals are struck for the 2018 Commonwealth Games.Read more
Adelaide United joins China push with CubeGoal deal
The Adelaide United A-League club has signed mobile sports app CubeGoal as its new Chinese media partner for the 2016/17 season.Read more
Oak steps up as a co-major sponsor of Port Adelaide
Paramalat flavoured milk brand, Oak has renewed and expanded its sponsorship of the Port Adelaide Power AFL club, and will become a co-major sponsor of the club.Read more
Rugby Union to focus more on grass roots
The ARU will rewrite its strategic plan to place more emphasis on participation and developing the game at community level, and might open up more sponsorship properties as a result.Read more
Cadel Evans Great Ocean Road Race a perfect fit for Swisse
Vitamins company Swisse has signed on as the naming rights sponsor of the participation ride component of the Cadel Evans Great Ocean Road Race for 2017.Read more
DrinkWise adds cricket to its ‘You won’t miss a moment’ campaign
Cricket Australia will partner with the industry-backed responsible alcohol consumption body DrinkWise to promote the responsible consumption message to cricket fans.Read more
Essendon signs a trio of apparel partners
The Essendon AFL club has signed three new apparel partners for 2017 with ISC signing a seven-year deal, one of the longest in the AFL.Read more
Hino to use mobile self-contained sports deck to activate Supercars
Toyota subsidiary, heavy vehicle manufacturer Hino will use an innovative fan-zone track-side activation at the Sydney 500 Supercars round on 2-4 December.Read more
SEL sees growth in women ambassador roles, signs Parry
Sports & Entertainment Ltd is expanding its roster of leading sports women to capitalise on the growth in corporate demand for female ambassadors.Read more
