Following a successful stint as a major partner for Sydney FC's 2016 AFC Championships League campaign, the University of NSW will become a major sponsor of the men's and women's team for the next three years.Read more
Sydney casino and hotel, The Star has joined the Sydney Kings as a foundation partner.Read more
The Adelaide Crows AFL club expects to generate more than $1 million in sponsorship revenue from its women's national league team, according to the club's CEO Andrew Fagan.Read more
Following its landmark broadcast deals with China and India, the NBL has added 11 more countries across the Pacific region to its distribution.Read more
Marketers and rights holders should immediately drop the term "sponsorship" from their vocabulary, says global brand consultant Lauren Hale Rieckhoff.Read more
Lif3 Global, the inventor of the Smartchip that reduces mobile phone radiation, has appointed Australian actress Rebecca Gibney as a brand ambassador.Read more
Aurora Energy will end its naming rights deal with Tasmania's largest stadium and the Launceston venue will be renamed for the University of Tasmania.Read more
Sydney-based agency, The Sound Campaign has been appointed as the commercial agent for the XI FIP World Polo Championship which will be hosted by the Sydney Polo Club in October next year.Read more
Leading ticketing and live content company, TEG has appointed Tim McGregor as the new managing director of its Live business.Read more
An Australian developed measurement system that quantitatively assesses the value of arts events and sponsorship is rapidly gaining traction in the arts sector, and is now bidding for a major contract with the Arts Council England.Read more
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