Law firms see value in member sponsorships
Big law firms Brydens and Shine Lawyers have renewed their membership partner status with NRL clubs and are using a variety of activations to build engagement with fans.Read more
Big law firms Brydens and Shine Lawyers have renewed their membership partner status with NRL clubs and are using a variety of activations to build engagement with fans.Read more
Suncorp has made a big move into netball, replacing rival ANZ Bank as the major sponsor of Netball Australia.Read more
The Catapult Group has added to its league wide sponsorship portfolio by joining the NBL as wearable analytics partner on a three-year deal.Read more
Casino operator, Aquis Entertainment has renewed its principal and naming rights sponsorship of the Brumbies Super Rugby franchise.Read more
Western Australian health promotion body, Healthway, is back in the market under its new management board and has renewed its partnership of the Perth Glory A-League club.Read more
The Commonwealth Bank has expanded its partnership with Cricket Australia and will spend upwards of $5 million a year for the next three years on women's cricket, Indigenous players, players with a disability and local clubs around the country.Read more
In an important ruling for professional sports teams, the Supreme Court of Queensland has ruled that payments to players for the use of their "image" in additional promotional work for sponsors should be liable for payroll tax.Read more
Supercar Championships team, DJR Team Penske has signed restaurant chain, Hog's Australia Steakhouse as the major sponsor for its number 17 car for the Gold Coast round of the national series.Read more
Leading fertility group Genea will become naming partner of Netball NSW's headquarters at Sydney Olympic Park for the next two years.Read more
A new analysis of the US sports industry predicts that digital and community partnerships will be the fastest growing categories in the sponsorship sector over the next five years.Read more