- Sony renews Sydney FC deal, leverages small sided games
- Pepsi Max Ghostbuster tie-in leverages Supercar partnership
- Merc sponsors Gold Coast Melbourne Cup celebrations
- Central Coast Mariners land new co-majorRead more
The NAB has renewed its long term partnership with the AFL, and added naming rights to the new women's league.Read more
Samsung has signed as principal partner for a cutting-edge new cultural festival to be held at the Sydney Opera House.Read more
Yamaha Financial Services has renewed its major sponsorship of the Australian round of the 2017 Superbike World Championship.Read more
The NBL has announced that Europcar has renewed its major sponsorship, and the League expects its new digital broadcasting agreements in China and India will lead to an influx of new sponsors.Read more
The new owner of the Sydney Kings NBL franchise, AEG Ogden, has moved quickly to shore up its core sponsorship base.Read more
Car product company Armor All has renewed both its official car care products sponsorship and its Pole Award partnership with the Supercars Championship.Read more
Electronics giant, Samsung has partnered with Australian netballers, Laura Geitz, Sharni Layton and Caitlin Bassett to launch "Train like a Diamond", a new 360-degree video that will form part of its leveraging program for its Netball Australia sponsorship.Read more
Industry superannuation fund, Hostplus has further expanded its sponsorship program adding the Sydney Kings to its list of partnerships.Read more
Venues NSW has signed Newcastle based home developer, McDonald Jones Homes (MJH Group), as the naming rights partner of Hunter Stadium, filling a sponsorship void that's lasted since 2011 when Energy Australia parted ways with the venue.Read more
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