Crow’s women’s team announces second co-major
The Adelaide Crows has signed its second co-major sponsor for its National Women's League team, with employment and community services provider, Workskil, joining for the 2017 inaugural season.Read more
More latest news - page 891
Woodford establishes racing pedigree with Magic Millions
Luxury bourbon brand Woodford Reserve has exported its international racing focus to Australia, inking a long-term alliance with the Magic Millions.Read more
Federation Square taps Bupa for new partnership vision
Bupa has ramped up its health and wellbeing platform with a new exercise-based partnership with Federation Square, one of Australia's largest public spaces.Read more
Futures appoints Port sponsorship boss as first local MD
Data and measurement agency Futures Sport and Entertainment has appointed Port Adelaide general manager of commercial, Chris Nunn, to lead its local operations.Read more
Netball Australia cuts ANZ out of new national league
Netball Australia has cut ties with its largest-ever sponsor, ANZ Bank, and is seeking a fresh start and more dollars for its new national competition – with a rival financial services brand already lined up, Sponsorship News understands.Read more
NBL to keep digital rights in-house
The National Basketball League will retain its digital broadcast rights in-house, deciding to develop and launch its own subscription streaming offering from this season.Read more
Sixers sponsor exits, but BBL clubs set to continue sponsor growth
The Big Bash League's Sydney Sixers will target Asian-focussed and family brands to replace Purina Supercoat, with the Nestle brand deciding to pull back from sponsorship.Read more
Dandenong embarks on sponsor spree
The Dandenong Rangers WNBL side has struck new or renewed alliances with close to a dozen sponsors, including a multi-year renewal with title sponsor Jayco.Read more
AFL women's league still in "start-up" phase: McLachlan
AFL chief executive Gillon McLachlan has defended the starting salaries of women's footballers, saying that code-wide broadcast and sponsorship deals will need to be secured before the AFL budges on its base rate.Read more
"Turn it upside down": ActewAGL's sponsorship approach
Brands should flip the traditional leveraging relationship with rights-holders on its head, including shouldering some of the burden of securing further sponsors, says the marketing boss of prolific sponsor, ActewAGL.Read more
