Ladbrokes chief executive Dean Shannon says the wagering brand isn't taking regulatory and safe betting initiatives lightly, as it continues to expand its sponsorship footprint with new basketball and racing deals.Read more
- Gold Coast 2018 games strikes agency and energy deals
- Vodafone pours cold water on telco sector's content spree
- Sydney Writers' Festival appoints interim development boss
- Fox Sports expands coverage of ARU pathways comp
- Nissan Motorsport, DJR Penske unveil new liveriesRead more
IGA is banking on a grassroots-focused partnerships strategy to deliver results in targeted areas, according to the supermarket group's marketing boss.Read more
An 86% retention rate has helped the AFL to its sixteenth-consecutive year of membership growth, with total membership across the AFL's eighteen clubs rising 4.57% to 875,197.Read more
Cronulla's code-leading fan engagement has secured it a new partnership with the Battlefield computer game franchise.Read more
The PGA of Australia has completed its long-term goal of securing a premium auto brand, securing Lexus as a multi-year partner of its flagship PGA Championship.Read more
Cricket Australia and Qantas are in negotiations to live-stream international matches on Qantas planes, as part of the national carrier's wider plan to trial Wi-Fi on domestic flights.Read more
Abode Hotels has agreed a long-term naming rights deal with Cricket ACT's women's team, the ACT Meteors.Read more
Qatar Airways will use its first AFL partnership, with the Sydney Swans, to promote its expanding Australian footprint, says the group's chief executive.Read more
Optus has added another major music festival to its cultural sponsorship portfolio, linking with one of the largest touring events in Australia.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.