Melbourne Storm chief executive Dave Donaghy is confident of assembling a strong roster of partners for the Sunshine Coast Lightning, the club's entry into Netball Australia's new top-tier competition.Read more
Holden has committed its long-term future to the Supercars Championship, but the decision to switch team allegiances risks alienating some of its dedicated fans, according to industry research.Read more
A-League champion Adelaide United has agreed a multi-faceted new strategic partnership with Torrens University as it begins to rebuild its partnerships roster.Read more
Football Federation Australia has posted record sponsorship revenue for the third year in a row after a flurry of new deals and key renewals, and is set for further growth in FY17.Read more
The NRL's Melbourne Storm has boosted its relationship with major sponsor Tigerair, elevating it to the jersey-collar position after the premature end of its SpotJobs deal.Read more
A major new partnership between Perth's Ascot Racing Carnival and TABtouch will make the racecourse the first to stage three consecutive Saturdays of Group 1, $1 million events.Read more
The National Basketball League has re-signed its wagering and telecommunications sponsors, with the latter to provide a new digital streaming solution to expand the league's footprint.Read more
NAB is taking a 'don't fix what isn't broken' approach to its sponsorship strategy, and is confident of renewing its decade-long AFL partnership.Read more
The Australian Rugby Union has backed up last week's women's Rugby Sevens gold medal with an inaugural naming rights deal for its newest participation format, Viva 7s.Read more
Sally Fitzgibbons-backed lifestyle group Fitzgibbons International has secured a big-spending Chinese property group as inaugural partner of its first event.Read more
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