Sponsorship agency boss Jack Watts has cautioned brands against putting funds towards social and digital for the sake of it, saying sponsors will miss out unless their presence is backed up with real-time leveraging.Read more
Creative Partnerships has relaunched its matched funding scheme, Plus1, which will distribute more than $1.2 million to arts and cultural organisations.Read more
Optus has drafted in cult news personality Lee Lin Chin to join ambassador Ian Thorpe as it ramps up its promotional efforts around the Rio Olympics.Read more
The Wests Tigers NRL side has belatedly locked away its jersey assets for 2016, signing underground utility and cable locator SureSearch as upper-back sponsor.Read more
The A-League's Melbourne Victory has secured a major sponsor to replace failed education brand VIA on the front of its jersey for fixtures against European powerhouses, Atletico Madrid and Juventus.Read more
The Royal Australian Mint and Woolworths have teamed up with the Australian Olympic and Paralympic teams in a new retail drive ahead of the Rio games.Read more
The AFL's first-ever 'Pride Game' between St Kilda and Sydney will be supported by VicHealth, with other commercial sponsors likely to leverage in the build-up to the fixture.Read more
Football Federation Australia is set to become the third major code in the last twelve months to secure a "significant" partnership from the wagering sector, with incumbent Tabcorp set to be replaced by a big-spending challenger.Read more
Surfing Australia will produce a raft of video content for its new sponsor, dedicated surfing travel agency World Surfaris, as part of wide-ranging new partnership.Read more
QBE Insurance has signed on as a top-tier sponsor of Opera Australia's regional Mozart tour, giving it reach into more than 20 regional centres across Australia.Read more
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