Optus will replace rival telco Telstra as an official sponsor of the Splendour in the Grass music festival as it shifts its renewed sponsorship focus towards the music and entertainment space.Read more
Catherine Bowe, the sponsorship director at Fairfax Events, has stepped down from the role after close to a decade at Australia's second-largest events group.Read more
Baseball Australia has secured Bendigo Bank as presenting partner to its nation-wide grassroots participation program, Little League Australia.Read more
Sporting executives wield outsized influence on social media, according to KPMG, with chief executives from AFL, NRL and football being recognised in the consulting giant's Twitter power list.Read more
Four of South Australia's largest credit unions will continue to share naming rights to Adelaide's Christmas Pageant as part of a renewed alliance with the major seasonal celebration.Read more
Telstra is set to call time on one of its most enduring sponsorships, with Surf Life-Saving Australia, as it continues to consolidate its sponsorship and loyalty programs.Read more
Holden won't sever ties with Collingwood, instead redirecting the majority of its multi-million dollar sponsorship towards women's initiatives, following the recent uproar over sexist comments made by Pies chief Eddie McGuire.Read more
Carlton & United Breweries' partnerships and experiences team has restructured into a broader department which includes control over agency relationships and consumer strategy.Read more
AFL side Melbourne FC has locked in an extension of its hosting and commercial partnership with the Northern Territory Government, worth more than $3m over the next two years.Read more
One of Australia's largest women's fun runs has secured a new naming rights sponsor following the departure of long-term title sponsor, Sussan.Read more
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