Lead marketers from Samsung and the British Broadcasting Corporation say that arts companies are rapidly improving their sponsorship offerings because they've realised the need to provide a lot more than simple exposure and branding metrics.Read more
> AOC, GC2018 Games appoint creative agencies
> North Melbourne secures extension to lucrative Tasmanian deal
> HSBC reprises rugby grassroots grants program
> Macron picks up Adelaide United apparel
> Myer signs on as title rights sponsor for fashion festivalRead more
The NRL's Papua New Guinea community focus has received a boost, with General Electric announcing a new, nation-wide wellbeing partnership with the code.Read more
AFL side Carlton has landed a handful of new alliances, including a major partnership with La Trobe University.Read more
Intel has signed its second partnership with a Vivid Sydney precinct, linking with the Carriageworks performance space for one if its marquee digital exhibitions.Read more
Dilshani Weerasinghe, the executive director of the widely-respected Queensland Ballet, says cultural organisations need to shift the default attitude of "running on the smell of an oily rag" and invest in development and marketing to generate long-term growth.Read more
An uncertain government funding landscape has pushed ROI measurement in the arts to the fore, but compelling content and a "good story" can still bring in the dollars, according to Koda Capital partner, David Knowles.Read more
St Kilda will seek a return to the New Zealand market from 2018 and will open discussions with Auckland stakeholders, says Saints chief operating officer, Ameet Bains.Read more
ISPS Handa has extended its naming rights tenure with the Women's Australian Open golf tournament for a seventh year, Golf Australia has announced.Read more
Perth�s new 60,000-seat stadium has signed US energy giant Chevron as its second commercial partner.Read more
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