HCF has unveiled a "refreshed" brand and advertising campaign, and distributed 5,000 heart-monitoring wristbands to Sydney Swans fans as part of its largest sponsorship activation to date.Read more
Hyundai's luxury Genesis model has swapped its cultural focus for a new presence in golf, striking a wide-ranging agreement with Golf Australia.Read more
Challenger telecommunications brand OVO will look to tap into the growing member footprint of Gymnastics Australia through a new content-sharing alliance.Read more
- Raiders major partner Huawei gifts jersey-front to autism charity
- Former Fairfax sponsorship boss takes on Nine sales role
- AOC closer to completing media puzzle with Austereo deal
- Mariners appoint new business development lead
- Cowboys strike regional airline dealRead more
The Northern Territory Government has opened negotiations to extend its $1.4m deal with AFL side Melbourne and committed $1m to the Parramatta Eels in its 2016-17 budget, despite the NRL team's off-field scandal.Read more
National baroque music group, the Australian Brandenburg Orchestra, nearly doubled sponsorship revenue in 2015 after expanding its touring presence in Queensland and Victoria.Read more
Carnival Corporation's P&O Cruises has linked with the South Sydney Rabbitohs's Cairns fixture as part of a wider promotional push for its far north Queensland program.Read more
Rights-holders should keep tight controls on sponsor activations and access to IP, says TEDxSydney sponsor boss Kate Dezarnaulds, who claims that maintaining brand integrity above sponsor dollars adds long-term value for both sponsors and consumers.Read more
Property group AVJennings has signed on as the official coaches' partner of St Kilda after the Saints mutually terminated its agreement with existing coach sponsor, Watersun Homes.Read more
Women's basketball superstar Lauren Jackson has been appointed commercial operations manager at the newly-restructured Women's NBL outfit, Melbourne Boomers.Read more
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