> Tropfest partnership to focus on small businesses: CGU
> Wests Tigers appoints COO; Bulldogs marketing boss departs
> Wiggles partner with Australian Unity
> Team Epic picks up ASC sponsorship sales
> Foundation sponsor renews with Adelaide Crows
> Hockey Australia teams up with Curtin UniversityRead more
Westpac will inject $3 million into the Australian Museum as part of a matched funding partnership with the NSW Government in the largest cultural partnership of its kind in Australia.Read more
Optus has splashed the cash to gain long-term access to the Australian Olympic Committee, agreeing a decade-long partnership that the AOC says is one of its "biggest ever".Read more
Bluescope Steel and the Australian Institute of Sport have combined to create a new business program that links female athletes with business executives.Read more
Qantas has become the latest Football Federation Australia sponsor to upgrade its existing deal, and the FFA has also announced the addition of a new senior commercial staffer.Read more
ME Bank has unveiled its first major sponsorship since pulling out of two national sporting deals and unveiling a large-scale rebranding earlier this year.Read more
RaboDirect made the decision to end its principal partnership with the Melbourne Rebels once the Super Rugby side lost its "challenger brand" status, according to marketing chief Renee Amor, who says the online bank is now assessing new properties.Read more
The Gold Coast-based theme park division of Village Roadshow has joined the NRL's Gold Coast Titans as official membership partner.Read more
Streaming-on-demand service Presto will use sponsorship to both promote its content and differentiate it from other streaming services, says the company's marketing chief Sally Kiernan.Read more
Car-rental firm Hertz has inked a three-year partnership with the Adelaide Crows, twelve months after finalising an earlier deal in the same category with AFL rival Melbourne.Read more
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