The Australian distributor of Merrell is betting on sponsorship to deliver a younger audience and image, following a global deal for the footwear brand to become presenting partner of the Tough Mudder obstacle challenge.Read more
The Sydney Thunder Big Bash Twenty20 franchise has signed a new co-major partner to replace the departing SpotJobs in recently-rebranded property developer HomeWorld.Read more
The North Queensland Cowboys NRL side has divided its head of commercial function into two roles after the departure of long-serving sponsorship chief, Stephen Mitchell.Read more
Telstra has re-shuffled its marketing and sponsorship management after the departure of Matt McCann, one of the leading architects of its sponsorship and media strategy.Read more
The Sydney Opera House has experienced a large fall in sponsorship revenue in comparison with last year's record result achieved during the venue's 2014's 40th anniversary celebrations.Read more
> Victory posts strong profit after sponsor surge
> Former Bulldogs chief to head sponsorship agency
> KPMG signs wide-ranging deal with Gold Coast Commonwealth Games
> Red Bull hunting for local marketing chief
> KFC unveils 2015-16 summer cricket campaign
> Crows land M.J. Bale allianceRead more
The landmark NCAA College Football Championship match to be played in Australia next year will not be shackled by sponsorship restrictions that apply in the US, and discussions with potential presenting sponsors have already started, according to promoters of the event.Read more
Telecommunications challenger brand OVO has secured its first major content and sponsorship deal, with the V8 Supercars, and is promising more partnerships as a key part of its business plan.Read more
Chinese smartphone brand ZTE has agreed to expand its partnership with AFL side Carlton, and long-term club sponsor Visy has also renewed.Read more
Football Federation Victoria hopes a new corporate business network will work as a sponsor pipeline and help capitalise on record participation rates in the state.Read more
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