Mondelez will use a year-long lead in for its Australian Olympic Committee sponsorship, with Cadbury and other brand promotions kicking off months ahead of the Rio Games, says the brand's head of partnerships Lauren Fildes.Read more
Two Hunter-based businesses have signed new partnerships with the Newcastle Jets, and its major sponsor, Beechwood, has extended its deal to include the Jets' women's team.Read more
Football Federation Australia has snared global tyre brand Continental as a partner, eight months after a conversation with the brand began at the triumphant Asian Cup tournament.Read more
BLK has signed a long-term renewal with the Western Force after record jersey sales last year – and the Force will also continue with its innovative jersey sponsorship in 2016.Read more
ANZ Bank will extend its kids tennis initiative into China as part of a wider tie-in with the Tennis Australia grassroots program it sponsors, ANZ Tennis Hot Shots.Read more
The Australian National Maritime Museum has appointed Deanna Varga to the permanent role of assistant director, commercial and visitor services after two years in an interim capacity.Read more
Sanitarium's Weet-Bix has stepped up to the role of title sponsor for Surfing Australia's SurfGroms initiative after another iconic brand, Vegemite, opted not to renew its contract.Read more
Canadian Club whisky has strengthened its partnership with the Australian Open tennis Grand Slam after achieving strong brand recognition and sales growth in the first season of its sponsorship.Read more
Publicly-listed travel agency Helloworld has signed its first large-scale sporting sponsorship in a deal with the National Basketball League.Read more
Telstra has bolstered its already formidable sponsorship platform in a multi-year alliance with the Australian operation of the world's largest music promoter, Live Nation.Read more
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