Software security giant Symantec is believed to have been working for a number of weeks on a deal with rugby league star turned US NFL rookie, Jarryd Hayne, to front an anti-bullying campaign for its Norton brand.Read more
A series of successful mainland sponsorships has helped drive Tasmanian-based Momentum Energy to a 21% lift in profits and the confidence to invest in more partnerships to be announced later this week.Read more
Award-winning South Australian theatre Company, the Slingsby Theatre Company, has locked in a one-year partnership with resources exploration company PepinNini Minerals Limited.Read more
Australia's opera companies face major challenges finding new revenue sources and keeping up with rising audience expectations, a review of the four major opera companies funded by the Australian Government has found.Read more
Virgin Mobile will move away from sponsorship in favour of more "long-lasting" loyalty programs according to the brand's chief marketer, Nicole Bardsley, who said the strategy would serve as a point of difference in the telco sector.Read more
Just a week out from the Supercheap Auto 1000, Erebus has secured a major sponsorship from oil company Penrite.Read more
A public drive to convince arts and entertainment organisations in the UK to abandon sponsorships from fossil fuel companies is expected to gather pace in the Australian market in coming months.Read more
Telstra boosted its sponsorship spend by almost 25% in the 2014-15 financial year to reach a record $20.7 million and the outlay is likely to increase further as it rolls out further large-scale deals.Read more
After dabbling in team sponsorships with the South Sydney Rabbitohs and the Greater Western Sydney Giants, Alcatel Onetouch has signed is first full-sport deal as the smart phone and tablet partner of the National Basketball League.Read more
The decision by the Australian distributor of fashion brand Sperry to push into sponsorship was inspired by advice given to the company's owner by adman John Singleton in the 1970s.Read more
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