QBE renews A-League's longest-running partnership
Leading global insurance group, QBE, has extended its decade-long principal deal with the Perth Glory.Read more
More latest news - page 962
Big Bash trumps AFL, NRL in media exposure, according to new research
Cricket Australia's Big Bash League is now delivering more efficient brand awareness for its sponsors than either the AFL or NRL, according to new research from Futures Sport + Entertainment.Read more
Wanderers to focus on member leveraging as fan base grows
The Western Sydney Wanderers will look to capitalise on their rapidly-growing supporter base with the A-League's first member rewards program and a new membership partner.Read more
Westpac Private Bank signs on with water polo event
Water Polo by the Sea, the annual sporting and social event held at Bondi Icebergs, has agreed a partnership extension with Westpac Private Bank.Read more
NBL adds two more blue-chip brands to roster
Telstra and Europcar have signed on as major partners of the National Basketball League.Read more
Jets community lures global smartphone manufacturer
Smartphone and tablet brand Alcatel Onetouch has become the fourth major sponsor to join the reinvigorated Newcastle Jets A-League team.Read more
Football supporters are early-adopting consumers: study
Fans of the various football codes are more likely than regular shoppers to be aware of new products in the auto and alcohol categories, according to new research.Read more
TAC extends its largest commercial sponsorship
The Transport Accident Commission has signed a renewal of its long-running naming rights deal with AFL Victoria.Read more
Izzy Folau to headline Samsung's World Cup campaign
Samsung has unveiled a new cross-platform marketing campaign, centred around its Australian Rugby Union partnership as the Wallabies begin their World Cup campaign.Read more
Xbox takes to Mount Panorama for Forza launch
Microsoft Xbox has increased its V8 Supercars involvement to include a strong promotional presence at this year's Bathurst 1000.Read more
