The NSW Government has announced a new 30,000-seat stadium in Western Sydney and major upgrades for the ANZ Stadium and the SCG as part of a infrastructure plan worth in excess of $1 billion.Read more
Singapore Airlines will use a new partnership with Australia's largest cycling race, the Tour Down Under, to boost its aggressive push into the local market.Read more
Service comparison start-up, 321Connect has signed new partnerships with resurgent AFL club St Kilda and the Victorian Amateur Football Association.Read more
Corporate sponsorship in the arts overcame a flat 2013 to rise 12.5% across Australia's 28 major performing arts companies in 2014, achieving record levels of private investment.Read more
Fox Sports is to broadcast all National Basketball League games live and in high-definition as part of a new package also containing provisions for free-to-air channels to simulcast marquee fixtures.Read more
The PGA of Australia has secured a naming rights sponsor for the Western Australian PGA Championship, while the Queensland Open has extended with title partner Isuzu.Read more
Woolworths has identified sponsorship as a key channel to revive its flagging liquor and hotels business, the Australian Leisure and Hospitality Group.Read more
The Penrith Panthers NRL side is set for a record commercial season, signing a new membership partner as it closes in on 20,000 members. It will also renew ties with key partner, Hostplus.Read more
Foxtel Arts and the Queensland Symphony Orchestra have entered a new partnership which will include support for both broadcast and artistic programs.Read more
The Sydney Opera House has struck its first-ever naming rights deal with computer-tech brand, Intel. The chip maker is to take title rights at the Sydney icon's broadcast studios.Read more
Copyright © Prickly Pair Media 2026 • ABN 54 658 014 049 • Terms of use • Privacy policy.
Sponsorship News is a Prickly Pair Media Pty Ltd publication.
Prickly Pair Media respects the traditional custodians of the ACT, the Ngunnawal people. We acknowledge the stories, traditions and living cultures of Aboriginal and Torres Strait Islander peoples.