Hyundai kicks off first direct, club-level football deal
Hyundai is to join up with Perth Glory for the coming A-League season – its first major partnership with a club in the competition to which it holds naming rights.Read more
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Colgate rolls out sponsorship campaign to promote new toothpaste
Colgate has signed new partnerships with Melbourne Spring Fashion Week and the Australian Turf Club's Sydney Spring Racing Carnival to promote its Optic White range of dental products.Read more
Qantas extends long-term Wallabies agreement
Qantas has renewed and expanded its naming rights partnership with the Australian Rugby Union until 2020.Read more
ABL locks in All-Star presenting partner and new category sponsors
The Australian Baseball League has signed new partnerships with Boral and Hertz and renewed ties with a pair of airlines to shore up its logistical and travel category deals.Read more
Storm wins with 5-year Crown Resorts renewal
Crown Resorts has signed a long-term extension with the Melbourne Storm, taking its alliance with the club into the next decade.Read more
Holden to retain NRL partnership as it seeks 1000-car target
Holden is set to extend its NRL partnership and will implement a new sales model using the NRL head office as it pushes for increased sponsorship returns, according to the carmaker's sponsorship chief, Simon McNamara.Read more
Fitness startup signs Collingwood star, targets AFL contracts
Wearable-technology firm Athos has signed Collingwood captain Scott Pendlebury as its first Australian ambassador and is targeting partnerships with other AFL clubs.Read more
Goodlife ramps up marketing spend in competitive gym sector
Goodlife Health Clubs' marketing outlay more than doubled to $2.8 million in the 2015 financial year as the chain rolled out a national sponsorship campaign, and a new deal will give it access to a database of 6 million people.Read more
NRL, AFL unveil finals week activations zones
The AFL has revealed plans for a sponsor-packed festival precinct in the lead-up to the 2015 Grand Final, while the NRL will also run a new fan engagement zone to leverage its finals series.Read more
Seven and Racing Victoria joint venture secures betting support
The Seven Network's ongoing drive for sports content will see the introduction of Australia's first free-to-air channel devoted entirely to a single sport, Racing.com, to be supported by CrownBet and Ladbrokes.Read more
