A full suite of sponsors will return to the second year of the Cadel Evans Great Ocean Road Race and organisers expect further growth after strong broadcast and attendance figures in the race's inaugural year.Read more
Samsung has unveiled a new short film to promote its World Surf League partnership, featuring brand ambassador Sally Fitzgibbons.Read more
Online auto marketplace Carsales.com.au has shed a "team agnostic" view of sponsorship which held it back from large-scale sponsorship campaigns, according to director - automotive, Chris Polites.Read more
The NRMA's head of sponsorship, Cie'Jai Zarb, is set to join the Sydney Opera House in a senior commercial role, while the iconic venue's head of new partnerships has departed.Read more
Darren Lehmann, the head coach of Australia's cricket team, has been re-signed as brand ambassador of home improvement brand Fielders, with the deal to include Lehmann's cricket academy for the first time.Read more
Several key supporters of the International Champions Cup football tournament, including Audi, Samsung and Telstra, will augment their sponsorship through advertising partnerships with broadcast network Nine.Read more
Cricket Australia's inaugural Women's Big Bash League will be broadcast on the Ten network and both CA and BBL teams are confident the new product will generate "significant" commercial interest.Read more
The National Basketball League's pre-season tournament will be held in Townsville after casino and resort Jupiters partnered with the NBL.Read more
Samsung Australia has promoted Phillip Newton to the role of chief marketing officer amid an ongoing review of the brand's sponsorship strategy and the departure of a pair of senior brand marketers.Read more
Malaysia Airlines, San Remo and Veolia will all appear on the Adelaide United strip when the A-League side plays a one-off friendly against global football giant Liverpool later this month.Read more
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