A-League champs close in on $5m in sponsorship revenue
Melbourne Victory is set to pass $5m in annual sponsorship revenue after a strong A-League season which has seen record sponsorship and on-field performances.Read more
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Athletics Australia creates GM position for new commercial head
Athletics Australia has appointed Tracey Gaudry to head its commercial operations as part of an executive shake-up at the organisation.Read more
CCA reaffirms commitment to golf
Coca-Cola Amatil has extended its naming rights agreement with the PGA of Australia's senior championship tournament.Read more
Big three football codes make executive appointments
The AFL, NRL and Football Federation Australia have each made senior management hires in the government relations, corporate and major events sectors over the last week.Read more
Fundraising takes up slack from sponsorship for SDC
The Sydney Dance Company has become the latest major performing arts group to record significant fundraising growth in 2014, registering a 17% increase in philanthropy and a sixth straight surplus.Read more
ARU shores up alcohol partners
The Australian Rugby Union has formed a new partnership with Taylors Wines, but the deal will not have an impact on alcohol giant Lion, whose sponsorship with the ARU previously included the wine category.Read more
Ski resort to unveil winter installations in Darling Harbour
Falls Creek snow resort will promote itself through a new partnership which will turn Sydney's Darling Harbour precinct into a "winter wonderland".Read more
NRMA maintains digital focus with Broncos activation
NRMA Insurance will support its partnership with the Brisbane Broncos through a new interactive digital leveraging campaign, created by M&C Saatchi Sport and Entertainment.Read more
Big Bash targets fan engagement after record sponsorship
Cricket Australia's Big Bash League will push further into fan engagement and merchandising, as it looks to capitalise on rapid increases in sponsorship revenue at both tournament and franchise levels.Read more
Puma to beef up marketing push through NSW grassroots
Puma has signed a wide-ranging apparel agreement with Football NSW and the sportswear brand will push further into football through a new A-League licensing agreement in the coming weeks.Read more
