Tough Mudder secures national fitness partner
Virgin Active will target Tough Mudder participants after signing on as the endurance event's exclusive health club partner.Read more
More latest news - page 993
Nissan to launch new Navara through V8s partnership
Nissan will use a new partnership with the V8 Supercars to launch its latest heavy-duty Navara ute after signing on as naming rights sponsor of the Winton SuperSprint.Read more
Sales metrics need to replace "eyeballs" as the currency of sponsorship: Bastion
The Australian sponsorship industry is anchoring itself to metrics such as "eyeballs" when product sales should be the ultimate test of ROI, according to the managing director of agency Bastion EBA, Jack Watts.Read more
Arts sector under pressure to demonstrate sponsorship value
Opera Australia felt the pinch of a flat sponsorship market in 2014, and the organisation's chairman says arts rights holders are coming under increasing pressure to demonstrate return on investment for sponsors.Read more
Seven to support Olympics broadcast across all media platforms
Seven West Media will underpin its Olympics broadcast agreement through a wide-ranging commercial and marketing partnership with the Australian Olympic Commission.Read more
Partnerships create our point of difference: Bank of Melbourne
Corporate partnerships can develop brand differentiation more effectively than any other marketing channel, according to the Bank of Melbourne's Jacky Sutton.Read more
Tigers add two new partners
A family restaurant chain has joined the Wests Tigers as sleeve sponsor, and the club has also opened up a new category by securing a 'women's strategy and venue partner'.Read more
Raft of new partners for Mother's Day Classic
The Mother's Day Classic charity running event has renewed contracts with five major partners and signed new deals with four more, including Garnier.Read more
Stakeholder engagement the key to Asian Cup success: CEO
A concerted campaign to engage stakeholders such as government and multicultural communities was the key factor in the success of the 2015 Asian Cup, which is set to announce a $25m surplus, according to the event's outgoing CEO, Michael Brown.Read more
Victorian budget delivers funding injections to arts organisations
Prominent rights-holders in the Victorian arts and cultural sector, including the National Gallery of Victoria and the Melbourne International Film Festival, have been allocated new funds as part of the state's $200 million boost to the arts.Read more
