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Broadcast Deals
Major Australian Sport Broadcast Deals
Current and recently completed broadcast agreements across leading Australian sports.
National Rugby League
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Overall deal |
Nine, Foxtel/Kayo and Sky NZ |
2023 |
2027 |
$2.0 billion |
$400 million |
Reported combined value. |
| Free-to-air |
Nine Network |
2023 |
2027 |
$575 million |
$115 million |
Reported component. |
| Subscription TV and streaming |
Foxtel and Kayo |
2023 |
2027 |
$1.2 billion |
$240 million |
Reported component. |
| Overall deal |
Nine, Foxtel/DAZN and Sky NZ |
2028 |
2034 |
$5.3 billion |
$757 million |
Official combined value. |
| Free-to-air Estimate |
Nine Network |
2028 |
2034 |
~$1.02 billion |
~$145 million |
Estimated split. |
| Subscription TV, streaming and NZ Estimate |
Foxtel/DAZN and Sky NZ |
2028 |
2034 |
~$4.28 billion |
~$612 million |
Estimated residual; broadcaster split not disclosed. |
Australian Football League
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Overall deal |
Seven, Foxtel/Kayo and Telstra |
2025 |
2031 |
$4.5 billion |
$643 million |
Official combined value. |
| Free-to-air Estimate |
Seven Network |
2025 |
2031 |
~$1.45 billion |
~$207 million |
Industry estimate. |
| Subscription TV and streaming Estimate |
Foxtel and Kayo |
2025 |
2031 |
~$2.93 billion |
~$418 million |
Industry estimate. |
| Digital and technology Estimate |
Telstra |
2025 |
2031 |
~$120 million |
~$17 million |
Industry estimate. |
Rugby Australia
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Previous deal |
Nine, 9Now and Stan Sport |
2021 |
2025 |
Not disclosed |
Not disclosed |
Replaced by the 2026–30 agreement. |
| Current deal Estimate |
Nine, 9Now and Stan Sport |
2026 |
2030 |
Up to $240 million |
Up to $48 million |
Officially announced five-year deal. |
Football
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Football Australia national teams |
Network 10 and Paramount+ |
2024 |
2028 |
Not officially disclosed |
Not officially disclosed |
Matildas, Socceroos and selected AFC competitions. |
| A-Leagues Estimate |
Network 10 and Paramount+ |
2021 |
2026 |
Reported $200 million |
Reported $40 million |
Original agreement; performance conditions applied. |
| A-Leagues |
Network 10 and Paramount+ |
2026 |
2029 |
Not disclosed |
Not disclosed |
Three-season extension announced in 2026. |
Cricket Australia
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Overall deal |
Seven, 7plus, Foxtel and Kayo |
2024 |
2031 |
$1.512 billion |
$216 million |
Official combined domestic rights value. |
| Seven component |
Seven and 7plus |
2024 |
2031 |
$455 million cash |
$65 million cash |
Also includes contra and promotional value. |
| Foxtel component |
Foxtel and Kayo |
2024 |
2031 |
Not separately disclosed |
Not separately disclosed |
Subscription TV and streaming rights. |
Basketball
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| National Basketball League |
ESPN, Disney+, Foxtel, Kayo and Network 10 |
2025 |
Not disclosed |
Not disclosed |
Not disclosed |
Term and value not publicly disclosed. |
Golf
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Australian Open |
Nine Network |
Not disclosed |
Not disclosed |
Not disclosed |
Not disclosed |
Current term and value not publicly disclosed. |
Tennis
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Tennis Australia |
Nine Network |
2025 |
2029 |
$425 million cash |
$85 million cash |
Covers Australian Open and other domestic rights; additional contra applies. |
Netball
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Suncorp Super Netball Estimate |
Foxtel and Kayo Sports |
2022 |
2027 |
Reported $60–80 million |
Reported $10–13.3 million |
Six-season agreement; estimate not officially confirmed. |
Motorsport
| Deal type |
Broadcaster |
Start |
End |
Total value |
Average / year |
Comments |
| Supercars Estimate |
Seven and Fox Sports |
2021 |
2025 |
Reported $200 million |
Reported $40 million |
Historical agreement; replacement value not included. |
About the figures: Official values are those announced by a governing body or broadcaster. Figures marked as estimates, reported values or “up to” amounts should not be treated as confirmed annual cash payments. Some agreements include contra, production, promotion, technology or other non-cash benefits.
Updated July 2026
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