Ricoh the first brand to take up Tahs apparel slot
The NSW Waratahs Super Rugby side has signed a new partnership with office technology multinational Ricoh.Read more
More latest news - page 1021
TAC pushes message through Australian Open Tennis activations
Victoria's Transport Accident Commission has unveiled an extensive leveraging campaign to activate its new partnership of the Australian Open Tennis.Read more
Global debut of art installation to draw sponsors
Sydney Harbour's Foreshore Authority will install a major artwork in Darling Harbour as part of the 2015 Centenary of Anzac and hopes it will rival 2013's Rubber Duck, which raked in an earned media audience of 45.5 million.Read more
AFL and GWS hit by Lifebroker departure
Insurance brand Lifebroker will not renew its major partnerships with the AFL and the GWS Giants.Read more
Giant partnership for Tasmanian Institute of Sport
The world's largest bike manufacturer has signed a partnership with the Tasmanian Institute of Sport Racing Team.Read more
Focus on activations for Big Bash sides after record sponsorship
The Melbourne Stars Big Bash League side has posted further strong growth in sponsorship and is on track to surpass last season's membership tally prior to the launch of this summer's BBL04.Read more
Sydney NYE partners to target experiential leveraging
Telstra and Ford will head up the list of Sydney's New Year's Eve sponsors through a range of digital and social activations.Read more
iiNet connects Tour Down Under
Internet service provider iiNet will provide broadband connectivity at the finish line of each Tour Down Under stage as part of its new sponsorship of Australia's most prestigious cycling race.Read more
Durex renews with Mardi Gras; Samsung signs fashion deal; AFL deals; and more
> Durex extends Mardi Gras partnership
> Perth Fashion Festival lures Samsung for summer series
> New sponsors for Saints, Bombers
> Athlete's Foot to sponsor new Netball NSW program
> AFL Umpires confirm BLK allianceRead more
Foreign ownership trims betting sponsorship in major codes
At least six NRL and AFL clubs have lost betting sponsors in the last year as British-owned operators continue to shift marketing spend away from sponsorship into above the line promotions.Read more
