Supercars rebrand to attract new sponsors, manufacturers
A more relaxed criteria for manufacturers and a new brand identity will help attract new sponsors, and fans to the sport, according to V8 Supercars CEO James Warburton.Read more
More latest news - page 1022
Dragons boosted by triple renewal
St George Illawarra has shored up its sponsorship roster, with three of its largest sponsors all extending their deals.Read more
Fire fills sponsor roster despite broadcast setback
WNBL team the Townsville Fire has filled its final apparel position with a new deal, despite the ABC's decision to cut its broadcast of the tournament.Read more
Sea Eagles poach Asian Cup commercial boss
Manly has appointed Paul Grzanka, the Australian commercial chief of football tournament the Asian Cup, to the newly-created role of general manager, marketing and consumer.Read more
Tropfest partners with Japanese brewing giant in pourage deal
Tropfest, the world's biggest short film festival, has signed beer, wine and cider partners as part of its expanded activations precinct.Read more
AGL taps into sport business networks with new partnerships
AGL has signed new partnerships with the Melbourne Victory A-League club and Basketball Victoria as it ramps up its business acquisition strategy.Read more
Unilever brand appoints new activations agency; deals for NRL and Port; and more
> New agency to activate Ben and Jerry's
> Harvey Norman retains All Stars naming rights partnership
> Qantas receives strong response to Golf Australia program
> OAK continues to expand with Port Adelaide alliance
> Erebus and Triple 8 Racing sign new dealsRead more
Ford to cease Supercars sponsorship in 2016
The last remaining V8 Supercars team to have a commercial partnership with Ford, Prodrive Racing, has announced that the car manufacturer will no longer sponsor the team from 2016 onward.Read more
Stadium naming rights renewal underpins nib's WA strategy
Private health insurer nib will renew its naming rights partnership for Perth's nib Stadium until 2018.Read more
Djokovic to feature in Jacob's Creek content play
The world's top-ranked tennis player, Novak Djokovic, will feature in Jacob's Creek's Australian Open activations through a content series from Cummins&Partners.Read more
