NRMA renews with Wanderers, increases leveraging spend
The Western Sydney Wanderers and NRMA Insurance have extended their alliance for a further three seasons, with NRMA already bumping up its leveraging spend as part of the renewal.Read more
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Two in, one out in Collingwood sponsorship reshuffle
Health supplements brand Blackmores has extended its partnership with Collingwood, while independent petrol station chain United Petroleum has also joined the club's list of sponsors.Read more
Powerhouse restructures after sponsorship plummets
Sydney's Powerhouse Museum has endured a torrid 2013-14 in which it shed 90% of its commercial sponsorship revenue, and announced a relocation and a commercial restructure designed to strengthen its partnerships offering.Read more
New V8s broadcast deal attracts principal partner to BJR
Increased broadcast coverage of next year's V8 Supercars Championship has lured truck brand Freightliner to the sport, with the Daimler Truck & Bus brand becoming the new principal partner of Brad Jones Racing.Read more
GreenEDGE seals Orica renewal, targets stability
Explosives maker Orica has confirmed it has renewed its multi-million partnership with GreenEDGE as the Australian pro-cycling team pushes for a more commercially sustainable model.Read more
St Kilda revenue dips after sponsorship struggles
St Kilda's inability to sign a second principal partner has resulted in a fall of $1.5 million in its 2013-14 sponsorship revenue, and the club is understood to be targeting car brands to plug the hole.Read more
Biennale survives with new principal sponsor
Long-running arts festival the Biennale of Sydney will go ahead in 2016, with a major arts donor to cover the costs left by departed sponsor Transfield Holdings.Read more
Telstra elevates music as brand platform with ARIA activations
Telstra's partnership with tonight's ARIA Awards takes the telco's digital activations in the music sector to a "whole new level", according to its director of corporate marketing.Read more
OPSM looks to cricket grassroots with new activation
Luxottica optometry brand OPSM is the latest Cricket Australia partner to unveil its activations, with young pace bowler Pat Cummins to serve as brand ambassador.Read more
Carriageworks secures raft of new and renewed deals
A number of sponsorship deals, including a new alliance with Cake Wines and a renewal with Asahi, has given Sydney performing arts space Carriageworks its largest ever roster of partners.Read more
