South Sydney has become the first NRL team to switch to a dual major partnership structure, with Fujitsu General and Crown Resorts to divide the club's jersey positions between them.Read more
Tropfest's sponsorship sales agency, Intersection, will introduce new sponsor categories and develop a complete "activations precinct" as part of the event site.Read more
> Coles, Gilette, Mini among Movember sponsors
> H&M launches global charity partnership in Australia
> Qantas expands long-running Paralympic alliance
> Sydney FC signs youth team principal partnerRead more
Clipsal has extended its naming rights partnership with the Adelaide leg of the V8 Supercars, which has unveiled a major above-the-line promotional campaign for the 2015 event.Read more
Momentum Energy, Subaru and Mapei have been unveiled as the first major backers of next year's inaugural Cadel Evans Great Ocean Road Race.Read more
Big Bash League franchises continue to gain sponsors, with the Sydney Thunder and the Melbourne Renegades both signing new major sponsors.Read more
Australian lifestyle brand Sportscraft has extended its long-running partnership with the Australian Olympic Committee until the 2016 Rio Olympics.Read more
TEDxSydney has experienced a "quantum shift" in sponsor revenue as brands increasingly look to trend-setting events to position themselves as innovative market-leaders, says the event's director of partnerships.Read more
The 2015 Australian Corporate Triathlon series has signed AustralianSuper as its naming rights partner, with Woolworths and Bupa also joining the event.Read more
Ernst & Young has entered into a rare sports sponsorship, as presenting partner of the WA Festival of Cricket.Read more
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