BetEasy's Masters deal "the first of many"
BetEasy has signed on as naming rights partner for the Australian Masters Golf tournament and CEO Matt Tripp says sponsorship will play a major role in growing the online bookmaker's market share.Read more
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Ladbrokes targets sponsorship to boost Australian growth
British betting house Ladbrokes has signed its first major sporting partnership since entering the Australian market, with A-League side Brisbane Roar.Read more
Miss Muddy partners with Michelle Bridges
Women's obstacle event Miss Muddy has signed a national partnership with Michelle Bridges 12 Week Body Transformation and appointed sponsorship consultant James Cregeen to further commercialise the event.Read more
Tennis Australia creates bespoke asset for Emirates
Tennis Australia has sold the naming rights of its five main summer events to a single sponsor for the first time, with Emirates taking the massive asset.Read more
Blue chip partners sign up for food and wine fest
Diageo, McWilliam's Wines and Vespa have signed on as partners of Sydney's inaugural Vino Paradiso Festival.Read more
Dentsu to deliver for FFA in Asia
Marketing agency Team Epic, part of media giant Dentsu Aegis, has been appointed by Football Federation Australia to manage its in-venue media program with a brief to draw more Asian brands to the sport.Read more
Wilson Security makes swift return to V8s
Days after dropping its naming rights deal with Dick Johnson Racing, Wilson Security has signed as principal partner with rival Supercars team, Garry Rogers Motorsport.Read more
GreenEDGE close to Orica renewal
The GreenEDGE pro cycling team is close to renewing its multi-million dollar deal with Orica and is confident that global businesses still have the appetite to support cycling, says the team's general manager.Read more
Macquarie Group, Hyundai head up Sculpture sponsors
Bondi's Sculpture by the Sea event has retained a host of major partners for its 2014 exhibition, including principal partner Macquarie Group.Read more
Priceline takes Kooyong naming rights; TAC wins again; Knights appoint COO; and more
> AAMI replaced by Priceline at IMG's Kooyong Classic
> Transport Accident Commission takes home Marketing Institute gong
> Knights promote commercial exec to COO
> Perth Glory signs Luxottica brand as partner
> Gold Coast 600 boosts V8 team ErebusRead more
