WAFC partnership wins award
The West Australian Football Commission's partnership with suicide prevention initiative One Life, has received an award at the WA Mental Health Commission's annual awards night.Read more
More latest news - page 1033
Harvey Norman affirms dual-sport strategy, targets grassroots
Harvey Norman will continue to strengthen its major sponsorship platforms of rugby league and soccer, with chief operating officer John Slack-Smith saying that between them, the two sports offer the best mix of brand awareness and grassroots activation.Read more
OAK renewal continues string of Panthers successes
OAK has renewed its principal partnership with NRL finalists the Penrith Panthers for a further two seasons.Read more
Six of the best: Diageo in broad push at Spring Festival
Johnnie Walker will use its Melbourne Cup sponsorship to promote its full range of labels, as leveraging plans for the racing season hit the home straight.Read more
Content creation central to sponsorship leveraging: Medibank
Medibank's sponsorship and content marketing teams have embarked on a wide-ranging content creation strategy in order to activate its deals with the Melbourne Marathon and Tennis Australia.Read more
Gemba, Futures appointed by FFA on wide-ranging brief
Football Federation Australia has appointed sports and entertainment agency Gemba to comprehensively profile the code's fanbase, while Futures Sport will also work with the FFA on a range of matters.Read more
Perth International lands naming rights sponsor
The International Sports Promotion Society has extended its naming rights deal with the Perth International for a third year.Read more
Coopers maintains naming rights but won't return to A-League
Coopers Brewery has extended its naming rights deal with Adelaide's Hindmarsh Stadium until 2023 despite having four years left on its current deal.Read more
Mining giant in $1.2 million arts sponsorship
Black Swan State Theatre Company has chalked up over $1 million in corporate sponsorship for its 2015 season on the back of a renewed deal with principal partner Rio Tinto.Read more
Cowboys open up new asset with local partner
The NRL's North Queensland Cowboys has signed its first sponsor for the manufacturer's mark slot on its jersey, as NRL clubs and apparel partners build momentum for the recently-minted property.Read more
