> Newcastle Jets replace Aurizon with McDonald's
> Etihad signs long-term Hall of Fame renewal
> NZ A-League, NRL sides win blue-chip sponsors
> Trade period provides add-ons for AFL partnersRead more
WRS Group brand BLK has renewed its association with the Western Bulldogs, while it is set to announce three further AFL deals, making it the code's dominant apparel partner.Read more
Antler Luggage has extended its long-running partnership with Essendon and signed a new deal with A-League side Melbourne Victory.Read more
Ernst & Young heads a host of partners for the Art Gallery of New South Wales' landmark exhibit, Pop to Popism.Read more
In a game-changing restructure, A-League clubs will be able to sign large-scale sponsors in categories that Football Federation Australia has previously blocked to allow it to negotiate code-wide deals - and alcohol brands are likely to be first to take up club level sponsorships.Read more
Virgin Australia will maintain its substantial sponsorship and activations program despite a heavy loss in the 2014 financial year, and strong competition in the domestic airline market.Read more
> Hardys use McGrath to leverage CA deal
> M&C Saatchi unveils 'Summer of Cricket' positioning
> Glory and Wildcats each sign short-term deals
> Brad Jones Racing signs Rockstar
> A-League hopeful signs health fundRead more
Harvey Norman is set to revive its status as one of the NRL's key corporate backers, signing on as naming rights partner of two of the code's major properties.Read more
Hyundai has signed a partnership with the Academy of Cinema and Television Arts and is in discussions with a range of other premium rights holders for the marketing campaign for its new luxury model, Genesis.Read more
Local hotel and casino Jupiters has taken the naming rights to the Gold Coast Pan Pacific Masters Games.Read more
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