ASC partnership surfaces for Port Adelaide
Port Adelaide Football Club has signed submarine builder ASC as a Principal Partner.
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Ryco changes up to take Supercar’s Enduro Cup naming rights
Ryco has signed with Supercars to take naming rights to the Enduro Cup through to the 2027 season.
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Bulldogs’ new Sony sponsorship is music to fans’ ears
The NRL’s Canterbury-Bankstown Bulldogs have signed Sony Australia.
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West Coast Eagles sign new partner Restaurant Associates, renew Bar Health and Hygiene
The AFL’s West Coast Eagles have secured Restaurant Associates and Bar Health and Hygiene as backers.
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Geelong, PILLAR Performance lay foundations for stronger fitness
The Geelong Football Club has signed PILLAR Performance as sports nutritional supplement supply partner across its AFL and AFLW programs.
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Sponsorship consultant questions value-to-fees ratios
Sponsorship consultant Mitch Thompson has criticised the widespread use of fixed value-to-fees ratios in sponsorship negotiations.
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SUNS bask in Harbour Town Premium Outlets extension
The Gold Coast SUNS have extended Harbour Town Premium Outlets’ sponsorship.
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Adelaide United, AMES join to support migrant groups
Adelaide United has combined with AMES Australia in a deal that will support settlement and integration of newly arrived migrant groups to South Australia.
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Macarthur Bulls sign original backer Cabravale Club Resorts for another year
The A-League’s Macarthur Bulls FC has extended its Cabravale Club Resorts partnership into its sixth year.
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