Sponsorship consultant questions value-to-fees ratios
Sponsorship consultant Mitch Thompson has criticised the widespread use of fixed value-to-fees ratios in sponsorship negotiations.
Read moreMore latest news - page 114
SUNS bask in Harbour Town Premium Outlets extension
The Gold Coast SUNS have extended Harbour Town Premium Outlets’ sponsorship.
Read more
Adelaide United, AMES join to support migrant groups
Adelaide United has combined with AMES Australia in a deal that will support settlement and integration of newly arrived migrant groups to South Australia.
Read more
Macarthur Bulls sign original backer Cabravale Club Resorts for another year
The A-League’s Macarthur Bulls FC has extended its Cabravale Club Resorts partnership into its sixth year.
Read more
Four and two-wheel GPs book Quint Australia to enhance fan travel
The Australian Grand Prix Corporation (AGPC) has signed Quint Australia to manage travel packages to the Formula 1 Australian GP and the Australian Motorcycle GP.
Read more
Marmont, Crown Melbourne on the Birdcage menu for Melbourne Cup Carnival
Marmont will operate a hospitality venue in the Birdcage precinct at this year’s Melbourne Cup Carnival under a partnership between the Victoria Racing Club and Crown Melbourne.
Read more
Farage extend Sydney Swans deal to tailor for the AFLW side
Farage has expanded its long-term relationship with the Sydney Swans to include the club’s AFLW team.
Read more
Live sports fans increasingly frustrated by fragmented viewing options –Nexxen probe
Live sports viewers in Australia are turning to connected television (CTV) in growing numbers but face mounting frustration over the complexity of finding games according to new research by Nexxen.
Read more
Youi puts premium on AFLW in Lions expansion deal
Youi has extended with the Brisbane Lions to include its AFLW team for the next five seasons.
Read more