Marvel Stadium 365 kicks off special attractions to maximise venue profile
Marvel Stadium 365 is a new attractions hub designed to transform the AFL’s Melbourne administrative and match venue into a year-round entertainment destination.
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Australia risks falling behind as AI becomes mainstream in US business
Australian businesses risk falling behind their US counterparts in artificial intelligence adoption according to Cielo House MD Britt Niven.
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Deadly Choices joins Newcastle Knights to fight for better health choices
The NRL’s Newcastle Knights have partnered Deadly Choices to deliver health promotion programs and community initiatives.
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Sea Eagles, TAFE Queensland lead online move to expand education ventures nationally
The NRL’s Manly Warringah Sea Eagles have moved their Sports Business Academy to a national focus via new partnership with TAFE Queensland.
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US credit card brands dominated global sports sponsorships in 2025
Visa, Mastercard and American Express accounted for a significant share of sponsorship spending in 2025, according to GlobalData’s Sponsorship Sector Report – Financial Services – Payments 2026.
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CyberCX spreads web of protection over Rugby Australia assets again
CyberCX has extended as cyber security partner to Rugby Australia (RA) in a deal that covers the Wallabies and Wallaroos national teams.
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Ord Minnett ups investment with Water Polo Australia for World Cup Finals
Ord Minnett has expanded its Water Polo Australia (WPA) sponsorship to become a national partner to the 2026 World Aquatics Water Polo World Cup Finals in Sydney.
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Nippy’s quick to extend Adelaide 36ers deal
Nippy’s has extended it Adelaide 36ers sponsorship for three years.
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Hawks use on-field height to view big picture, see global brands eyeing key apparel asset
The AFL’s Hawthorn Football Club is is targeting international brands as it searches for a replacement front-of-guernsey sponsor according to chief commercial officer Jo Gilbert.
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Starward Whisky scrums down with Wallabies, Wallaroos for Rugby World Cups
Rugby Australia (RA) has signed a multi-year sponsorship with Melbourne-based distillery Starward Whisky.
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