Paywall blamed for reducing UK Commonwealth Games audience and harming women's sport growth
The decision to move Commonwealth Games coverage behind a paywall in the UK has drawn criticism over its impact on audience reach of women's sport.
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Records tumble in Super Netball season, making compelling case for vacant naming rights
Suncorp Super Netball claims record growth in audiences, attendance, memberships and digital engagement that have strengthened Netball Australia's (NA) commercial position as it continues searching for a new naming rights partner from next season.
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KFC says ‘Go Full Chicken’ as it extends with Penrith Panthers
The Penrith Panthers have extended KFC backing to the end of the 2028 NRL season.
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Kapitol deal for Western Bulldogs as sponsor backs Dogs Radio
The Western Bulldogs have confirmed a three-year extension with Kapitol.
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Fossil fuel sponsorships under pressure again after NSW parliamentary probe
A NSW parliamentary committee has recommended the state government consider restrictions on fossil fuel advertising and sponsorship.
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Tasmania Jewels confirm Bulk Nutrients for foundation spot in sponsorship crown
Bulk Nutrients has signed on as a foundation partner to the Tasmania Jewels ahead of the team’s debut in the Women’s National Basketball League (WNBL).
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Inaugural T20 Gold Clash: Footy to play cricket in Cairns pitch to catch more tourists
The Queensland government has confirmed Cairns will host the inaugural cricket and football crossover event T20 Gold Clash at Cazalys Stadium on 22 November.
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Sydney Roosters NRLW celebrate ninth season of Workplace Law backing
Workplace Law has renewed with the Sydney Roosters’ NRLW team for a ninth consecutive year.
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Brands now demand measurable outcomes and more: IMG
IMG says brands are placing greater emphasis on measurable outcomes as sports partnerships shift from awareness-led to long-term arrangements built on activations, technology and data.
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