Subway cuts and dices thinking behind Socceroos exit
Subway Australia’s decision to end its naming rights deal with the Socceroos came after a shift of priorities to digital marketing in a saturated fast-food sector.
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Kogan.com lists Bulldogs NRLW coaching team on sponsorship roster
Kogan.com has signed on as the head coach partner of the Canterbury-Bankstown Bulldogs NRLW team ahead of the club’s first season in the national women’s rugby league competition.
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LIV Golf Adelaide swings $81.46 million into state economy and tees up for future
This year’s LIV Golf Adelaide added an estimated $81.46 million to the South Australian economy.
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Magpie Daicos joins Elite Supplements team
Elite Supplements has signed AFL player Nick Daicos as a brand ambassador.
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Guinness adds stout support to Lions Tour
Guinness has signed as the beer partner to the British & Irish Lions Tour of Australia taking pouring rights at the matches.
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James Hardie nails naming rights to Eels’ new hub
James Hardie has expanded its partnership with the Parramatta Eels to secure naming rights to the club’s new Excellence and Community Centre.
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ICC mobilises for world digital cricket game
The International Cricket Council (ICC) has called for expressions of interest to develop a new mobile cricket game.
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EatClub backs Sydney FC–Wrexham friendly with ticket promo
EatClub has partnered Sydney FC its upcoming friendly soccer match against Wrexham AFC at Allianz Stadium on 15 July.
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YouGov finds Nike, Adidas, Red Bull best users of athlete endorsements
Big brands Nike, Adidas and Red Bull are top of the table for use of athlete endorsements in attracting unprompted awareness among Australian sports fans says YouGov.
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Subway set to exit Socceroos deal in August
Football Australia (FA) and Subway Australia will end their naming rights arrangement covering national men’s team the Socceroos in August at contract completion.
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