Sponsorship’s big fillip to Netball Australia surplus in 2024
Netball Australia recorded a $650,000 surplus in 2024 which was its best result in over a decade.
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Corroboree Group takes Manuka Oval naming rights in GIANTS, ACT deal
Corroboree Group has signed a three-year naming rights deal with the GIANTS and the ACT government.
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Crows, Viterra renew commitment to regional reach out
The AFL’s Adelaide Football Club has renewed its Viterra deal to deliver a second year of community activations across regional South Australia.
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Can content creators unlock new audiences for Australian rightsholders?
Content creator events continue to be the new “Drive to Survive” among rightsholders across sports worldwide, according to sponsorship specialist Mark Edney.
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Sponsors pumped €1.7 billion to Paris 2024 to exceed target
The Paris 2024 Olympics final report says it secured €1.2 billion (A$2.1 billion) in domestic sponsorship revenue and a further €470 million (A$723 million) from the International Olympic Committee’s TOP program.
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Corporate Alliance FX chooses NRL’s Manly for first deal
Corporate Alliance FX has entered Australian sports sponsorship by signing with the Manly Warringah Sea Eagles for the current NRL season.
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Manhari Metals welds Western Bulldogs into sponsor roster
Manhari Metals has signed on as a Platinum Partner of the Western Bulldogs' AFL and AFLW teams for this season.
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Caltex sponsors Newcastle Knights for brand makeover
Caltex has signed with the NRL’s Newcastle Knights as the servo brand expands in NSW’s Hunter region.
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Special beer from Local Brewing Co to mark Melbourne Victory’s 20th season
The A-League’s Melbourne Victory season 20 will be marked by beer partner Local Brewing Co with a limited-edition brew.
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