Cronulla Sharks, Classic Sportswear re-tie knot to 2030
Apparel partner Classic Sportswear has extended its Cronulla Sharks deal until 2030 season end.
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HIF puts name on West Perth Football Club home
Health Insurance Fund of Australia (HIF) has signed a three-year deal with West Perth (WPFC) to take naming rights to the Aussie rules club’s home ground in Joondalup.
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Melbourne Storm signs Redspot after Rabbitohs exit
Melbourne Storm has signed Redspot as its new car and truck rental partner for the 2025 NRL season, following Redspot’s departure from a similar sponsorship with South Sydney Rabbitohs.
Fatboy Bikes to put World Surf League events on two wheels
Fatboy Bikes has signed with World Surf League (WSL) to supply e-bikes at this year’s Australian events.
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Brisbane Bullets buoyed by local investor
Ben Haan has acquired a significant stake in basketball’s Brisbane Bullets while chairman Jason Levien has also increased his shareholding.
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Netball WA to stand with Starick against domestic violence
Netball WA has joined with West Australian charity Starick to show its commitment to addressing family and domestic violence.
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SipEnergy powers sport sponsorships to build brand trust
Solar electricity specialist SipEnergy is using sport sponsorships to build brand awareness, generate leads, and improve trust in the sector. And director Nicholas Sipple says the strategy is already delivering results.
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Rugby Australia down $36.8m after sponsorship fall
Rugby Australia posted a $36.8 million deficit for 2024 even though revenue increased slightly.
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SEN Sync is Australian Made AFL partner
Sports Entertainment Network SEN has partnered with the Australian Made body to promote its SEN Sync product over this AFL season.
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Boeing to jet propel Invictus Australia grassroots program
Boeing has expanded its support of Invictus Australia by providing a grant to fund local sport and recreational programs aimed at improving the wellbeing of veterans and their families.
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