NBL, Golf Australia and Trivandi lead future of live sport debate
Executives from NBL, Golf Australia and Trivandi identified personalisation and segmented experiences as critical to the evolution of live sport and events.
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Collingwood targets Arrow Transport, Bowens hardware backing
The Collingwood Football club has signed partnerships with Arrow Transport and Bowens.
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Western United, Club Tarneit in away game hospitality deal
Western United has partnered Club Tarneit to host fan events during away A-League men matches.
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Hockey Australia wins ASICS backing through to 2028 Olympics
Hockey Australia has extended its ASICS deal for three and a half years taking the sportswear brand’s support for the Hockeyroos and Kookaburras through to the Los Angeles 2028 Olympics.
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PBR Australia bucks Volando Tequila into saddle for Ranch Water launch
The Professional Bull Riders (PBR) Australia has signed sponsor Volando Tequila which will use the deal to support its Ranch Water brand launch here.
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NZME headlines Warriors deal extension
New Zealand Media & Entertainment (NZME) has extended its New Zealand Warriors sponsorship taking the relationship out to 32-years with the NRL club.
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NBA’s Mark Tatum on tech, fan priorities
The US National Basketball Association’s (NBA) deputy commissioner & chief operating officer Mark Tatum says technology, international events and structured player incentives are essential to the growth of the sport globally.
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Coinbase, SipEnergy take spots on Sharks shorts
Coinbase has signed with the Cronulla Sharks for a spot on the players’ front of shorts for the rest of the season.
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West Coast Eagles engineer APD Global premier partner deal
West Coast Eagles have signed engineering and technology specialist APD Global as a sponsor.
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Bulldogs in three more deals for current season
The NRL’s Canterbury-Bankstown Bulldogs have closed sponsorships with Young Academics, BSc and Casaview Homes for 2025.
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