Football West, Insurance Commission agree Belt Up extension
Football West has signed with the Insurance Commission of Western Australia (ICWA) for three years.
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Powerhouse Parramatta targets $75 million from private sector
Powerhouse Parramatta is seeking $75 million in private investment to support its construction and exhibition program ahead of its scheduled opening in late 2026.
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Surf Life Saving Australia seeks creative, experiential partners
Surf Life Saving Australia (SLSA) is calling for expressions of interest from agencies to deliver wider engagement through creative and experiential marketing.
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Connect by Live Nation rebrands to build presence
Live Nation has rebranded its sponsorship, creative and experiential agency formerly dubbed Secret Sounds Connect to Connect by Live Nation.
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Dove Men+Care scrums down for British & Irish Lions tour
The British & Irish Lions and Rugby Australia have signed Unilever’s Dove Men+Care brand for the upcoming international team’s tour of Australia.
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Red Energy repowers Newcastle Knights deal
Red Energy has renewed its platinum partnership with the NRL’s Newcastle Knights to extend the deal through to 2027.
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Gemba research spotlights conflicts of interest in sports sponsorship
New research by Gemba has found that conflicts of interest in sport sponsorships are a concern for many big brands.
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Mattel, North Melbourne in Good Friday SuperClash play
Mattel has joined the AFL’s North Melbourne Football Club for this year’s Good Friday SuperClash which will support families with children through play.
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Hantec Markets Australia in tune with Sydney Symphony Orchestra
Hantec Markets Australia has signed with the Sydney Symphony Orchestra (SSO) to present its Great Classics Series this year.
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Persil cleans up laundry partner deal with New Zealand Warriors
Persil becomes a New Zealand Warriors sponsor by signing on as the NRL club’s laundry partner.
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