St Andrews Beach Brewery raises glass to VAFA community league
The Victorian Amateur Football Association (VAFA) has added St Andrews Beach Brewery to its sponsor roster in a two-year deal.
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Fourth ‘Put a Cap on Breast Cancer’ launched by JAX Tyres & Auto
JAX Tyres & Auto has launched its 2026 Put a Cap on Breast Cancer campaign to leverage its National Breast Cancer Foundation (NBCF) sponsorship.
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Super Netball naming rights up for grabs as Suncorp moves on
Suncorp is to relinquish naming rights to the Super Netball competition after a decade.
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AUSX Supercross jumps at AI-powered fan engagement deal
The AUSX Supercross Championship has launched an AI-powered platform to enhance fan interaction and provide real-time insights for its sponsors.
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Education pathways is focus for etrainu, Wheelchair Rugby Australia deal
Wheelchair Rugby Australia (WRA) has signed etrainu as its education partner.
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Sunshine Plaza puts netball’s Lightning in store for community
Sunshine Plaza is sponsoring the Sunshine Coast Lightning in a deal that will bring the full playing group into the shopping centre for the rest of this season.
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Why Aussie returned to sport after a decade’s hiatus
Aussie selected soccer teams Melbourne Victory and Western Sydney Wanderers for its return to sport sponsorship because of their strong community connections and grassroots reach.
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Coke pulls ring for Aussie soccer as World Cups approach
Football Australia (FA) has signed Coca-Cola as beverage partner to national sides the Socceroos and Matildas.
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Saints seek heavenly Whatnot shopping experience for fans
The AFL’s St Kilda Football Club signed specialty platform Whatnot as its live shopping partner for 2026.
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Wildcats, Defence West go on offence to boost industry careers awareness
The Western Australian government has signed a memorandum of understanding with the NBL’s Perth Wildcats to promote career opportunities in the state’s defence industry.
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