Virgin Australia’s new NBL and WNBL sponsorship grew out of the leagues’ search for an airline partner to expand basketball’s growing travel and event needs according to their chief growth officer Samantha Green.
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Sydney FC has signed a multi-year sponsorship with GAC Australia which becomes a Premium Partner to the A-League club.
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Trilogy Funds has extended its Hawthorn Football Club sponsorship for three years.
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The AFL’s Fremantle Dockers have renewed their partnership with Pirate Life that will continue to host fans in dedicated pub spaces to watch away games in Western Australia.
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Melbourne Storm is marking its 10-year partnership with the Starlight Children’s Foundation by donating via the Budget Direct Footy Charity Championship.
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Youi has introduced a new fan engagement activation to coincide with the 2026 NRL State of Origin series.
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Tyrepower has extended its Supercars sponsorship to 2030.
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Containers for Change WA has renewed its partnership with the Fremantle Football Club to cover the current AFL season.
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The National Basketball League (NBL) has confirmed that Bendigo will host its pre-season tournament ahead of the Hungry Jack’s NBL27 season.
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