Collingwood, Emirates extend long association
The AFL’s Collingwood footie club has extended its partnership with Emirates for five years cementing a collaboration spanning 30 years.
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SEN secures Perth Lynx majority stake
Sports Entertainment Group through subsidiary SEN Teams Pty Ltd has acquired a majority stake in the Perth Lynx Women’s National Basketball League (WNBL) team.
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Newcastle Knights extend premium with Ausure Insurance Brokers
The NRL’s Newcastle Knights have renewed its Ausure Insurance Brokers partnership for four years to 2029.
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How Haier’s AO deal strengthens its global tennis strategy
Haier’s new sponsorship of the Australian Open (AO) aligns with its existing partnership with the French Open according to head of brand & communications Mark Nesci.
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Macarthur Bulls FC names Ringers Western as outfitter
Macarthur Bulls FC has named Ringers Western as outfitter for its men’s A-League team in the 2024/25 season.
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Carlton reports commercial revenue concerns, but members up
The AFL’s Carlton Football Club has released its annual financial report for the year ending 31 October 2024.
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NBL CEO Dave Stevenson’s vision for growth
The National Basketball League (NBL) CEO Dave Stevenson has outlined ambitious plans for the Women's National Basketball League (WNBL) following the appointment of its new chief executive officer Jennie Sager.
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Perth Glory ices deal with Baskin-Robbins
Baskin-Robbins is moving quickly to build its sport sponsorship program and has now signed as a major sponsor of Perth Glory’s A-League women’s team.
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Hantec Markets makes Sydney Symphony Orchestra play
Hantec Markets Australia has signed a major partnership with the Sydney Symphony Orchestra for the 2025 season.
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