Why UBS brought padel invitational to Sydney Opera House
UBS has sponsored a new padel competition on temporary courts at the Sydney Opera House.
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Brisbane Heat, Plantation Homes extend to share Mater Foundation commitment
Plantation Homes has extended is Brisbane Heat sponsorship for two years.
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Big Bash Leagues turn over BKT Tyres naming rights deal
BKT Tyres has renewed naming rights to the Golden Cap awards in the Big Bash League (BBL) and Women’s Big Bash League (WBBL) for three years.
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Geelong Cats, GMHBA jointly add schools to the Resilience Project
The Geelong Cats and health insurer GMHBA are extending their joint partnership with the Resilience Project (TRP) to include another seven Geelong and Colac schools increasing reach to 4,000 students.
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MegaRanch puts skates on sponsorship to push action sport revival
MegaRanch is stepping up its commercial push as it seeks new brand partners to support athlete development and wider participation.
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Melbourne City FC deal to show off GAC Australia car models
GAC Australia has signed on as automotive partner to Melbourne City FC in a multi-year deal starting from the 2026/27 season.
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New Era as long-term associate becomes full Port Adelaide sponsor
Port Adelaide has signed New Era as its headwear partner covering both AFL and AFLW teams.
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Big VÖOST for Sydney FC players and fans
Sydney FC will be sponsored by Procter & Gamble’s vitamin and electrolyte brand VÖOST for the 2026-27 A-Leagues season.
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Embedded customer segmentation is crucial to Marvel Stadium seven-day strategy – Gemba
Marvel Stadium has embedded a customer segmentation framework in pursuit of establishing itself as a year-round destination.
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More Telecom redials Sydney FC deal for coming season
Sydney FC has re-signed More Telecom for the 2026-27 A-League season.
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