Perth Lynx look to Northern Star renewal resourcing more regional programs
Northern Star has renewed with the WNBL’s Perth Lynx as Principal Partner for four years.
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International tours see Reds split airline sponsor category
China Airlines has signed as presenting partner of the Queensland Reds’ four-match tours of Japan and Italy in November.
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Auckland FC’s new content strategy gives voice to fans on team changes
Auckland FC has placed supporter opinion at the centre of its pre-season content.
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Renegades on market as Cricket Australia launches new club model
Cricket Australia (CA)has confirmed investors will be invited to buy the Melbourne Renegades licence.
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VoltX campaign with Caton, Menzies goes straight to the pool room
VoltX Energy has launched an advertising campaign linked to its Manly Warringah Sea Eagles sponsorship.
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Warriors get GWM renewal as battle for NZ vehicle sales hots up
GWM has extended with New Zealand Warriors for three years retaining its club-wide automotive rights package.
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Storm leans into new men’s health program with the Australian Prostrate Centre
Melbourne Storm has partnered with the Australian Prostate Centre (APC) to use players, former stars and community reach to promote prostate cancer testing.
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Melbourne Stars hit six south of the border with Old El Paso signing
Old El Paso will enter Big Bash League cricket as a Platinum Partner of the Melbourne Stars in a multi-year deal covering the men’s and women’s teams from the 2026/27 season.
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Richmond Tigers clean up new deal with Jim’s Laundry Services
Jim’s Laundry Services has added the AFL’s Richmond Football Club as a sporting client as the franchise network expands across Australia and New Zealand.
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Coasties media jumps onboard with Central Coast Mariners for family journey
The A-League’s Central Coast Mariners will use Coasties Magazine’s print and digital versions to reach local families under a partnership covering the 2026/27 season.
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