FIFA World Cup final nets new record audience for SBS
SBS has reported its largest-ever FIFA World Cup audience with 5.26 million Australians tuning in to watch Spain defeat Argentina 1-0 in the final early Monday morning.
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Cross exit leads to NSW Rugby League outsourcing sponsorship to International Quarterback
NSW Rugby League has restructured part of its commercial operations.
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Ford NZ partners Auckland FC in deal that delivers added Aussie exposure
Ford New Zealand has signed as vehicle partner to the A-League’s Auckland FC to provide a fleet of vehicles supporting club operations.
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ASG targets commercial growth after Canberra United acquisition
The strength of Canberra's soccer market was key to the Australian Sports Group (ASG) acquiring Canberra United according to CEO Theo Fotopoulos.
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TAC sponsor longevity leans on AFL road safety round, community sport
The Transport Accident Commission (TAC) has used its three-decade partnership with AFL Victoria to demonstrate how long-term sponsorships can evolve.
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Reibel takes Cowboys credits to assume QRL leadership role
Jeff Reibel is the new CEO of Queensland Rugby League (QRL) and will take up the reins in November after the departure of Ben Ikin earlier this month.
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Netball World Cup 2027 books Quint Australia to handle fan travel and hospitality
Quint Australia has signed as fan travel and hospitality partner Netball World Cup Sydney 2027.
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Swimming Australia revises commercial strategy for long term
Swimming Australia (SA) has completed a commercial overhaul that will transform its high-performance focus to build new revenue streams and stronger connections with 4.4 million swimmers ahead of the Brisbane 2032 Olympic and Paralympic Games.
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WA sports workforce now more permanent – but retention concerns remain
The Western Australian sports sector has continued building a more permanent workforce, with full-time employment increasing to 77.6% of all roles.
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City2Surf joined by Swisse Wellness to promote muscle function product
Swisse Wellness has signed a multi-year sponsorship with Sydney’s annual City2Surf.
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